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Paul G
@pasc_alt
Stop burning ad spend, I build automated funnels and Klaviyo flows that turn cli
Nigeria
English
About me
I’m Paul Grey, and I help e-commerce brands maximize their revenue by engineering high-converting sales funnels and automated marketing ecosystems.
Many brands struggle to turn traffic into consistent sales. I bridge that gap. First, I design tailored lead generation pages that seamlessly capture high-intent buyers. Then, I leverage Klaviyo to build advanced, automated email and SMS flows—like welcome series and abandoned cart recoveries. By combining smart funnel strategy with behavioral messaging,
I build hands-free revenue loops that turn casual browsers into loyal customers.
Skills
Paul G
Offline •
Average response time: 2 hours
See my services
Email Automations
I will setup high converting email and SMS marketing flows in klaviyo, activecampaign
Campaign Management
I will build automated ecommerce sales funnels and lead generation pages on shopify
Portfolio
Work experience
Mobile Messaging & Data Integration Architect
Attentive • Freelance
Dec 2025 - Feb 2026 • 2 mos
Designed and deployed automated multi-channel messaging structures blending SMS and email marketing to increase Customer Lifetime Value (LTV) for scaling e-commerce brands. I built compliant, robust SMS capture ecosystems using enterprise-grade messaging tech like the Attentive SMS Platform, integrating transactional updates alongside high-conversion promotional text flows. Pioneered complex post-purchase flows featuring dynamic cross-sells, automated customer win-back touchpoints, and VIP tier loyalty rewards to systematically cultivate brand advocacy. Managed full-cycle technical operations, executing deep data syncing between e-commerce platform APIs and CRM dashboards to ensure impeccable trigger reliability. Delivered thorough analytical reporting to clients on crucial growth metrics, consistently demonstrating strong returns.
E-commerce Conversion Rate Optimization (CRO) Specialist
Shopify Academy • Part-time
May 2025 - Nov 2025 • 6 mos
Specialized in engineering high-performing sales funnels, custom landing pages, and interactive lead-generation systems to drastically lower customer acquisition costs (CAC). Working across diverse consumer industries like apparel, beauty, and health, I built high-intent lead capture assets using specialized design editors integrated with the Shopify Merchant Framework. I structured seamless technical integrations between front-end landing pages, interactive quiz funnels, and backend databases to capture crucial zero-party customer data cleanly. Monitored active user sessions, heatmaps, and micro-conversions to persistently isolate UI/UX friction points on checkout flows and landing page elements. My funnel structural interventions and pop-up optimization strategies reliably boosted traffic-to-lead opt-in rates to benchmarks exceeding 12%.
E-commerce Conversion Rate Optimization (CRO) Specialist
Klaviyo • Part-time
Jul 2024 - Apr 2025 • 9 mos
Architected and executed comprehensive retention marketing strategies for 15+ 7-figure e-commerce stores, focusing heavily on maximizing backend revenue through the Klaviyo Automation Ecosystem. I audited legacy setups to isolate severe leaks in customer acquisition funnels, subsequently designing automated, data-driven revenue frameworks. My daily responsibilities included building, testing, and optimizing high-converting flows, including multi-stage Welcome Series, Abandoned Cart/Checkout sequences, and Browse Abandonment triggers. By implementing advanced demographic and behavioral segmentation, I personalized consumer touchpoints based on purchase history and site engagement. Additionally, I managed end-to-end split testing for email subject lines, send-time optimization, and high-urgency SMS copy, resulting in a consistent average increase of 25% to 40% in total store revenue.
