
Patricia Fracin
Turn Your Shopify Store Into a Store That Actually Grows
Skills

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Portfolio
Work experience
Shopify Store Developer & Conversion Optimization Expert
Elder • Freelance
Jan 2025 - Present • 1 yr 9 mos
Built and customized Shopify stores from scratch, focusing on clean design, product page optimization, and conversion rate optimization (CRO). Improved store performance through better navigation, optimized checkout flows, and mobile responsiveness, helping brands improve sales and customer experience.
Senior Digital Marketing & Conversion Specialist (Freelance)
Fiverr • Freelance
Jan 2025 - Feb 2026 • 1 yr 1 mo
I work with businesses and online brands to improve their digital presence, increase targeted traffic, and drive conversions through data-driven marketing strategies. My focus is on delivering measurable results through SEO, advertising, and conversion optimization. Key Responsibilities: - Planned and executed Google Ads & Meta (Facebook/Instagram) advertising campaigns - Designed and optimized high-converting sales funnels - Implemented On-Page, Off-Page, and Product SEO strategies - Built and optimized websites with a strong focus on UX and conversions - Managed Pinterest marketing strategies to drive organic traffic - Set up and optimized Etsy shops including digital product creation and SEO listings - Conducted keyword research, competitor analysis, and performance tracking - Improved conversion rates through continuous testing and optimization Core Skills: - Digital Marketing Strategy - SEO (On-Page, Off-Page, Technical & Product SEO) - Google Ads & Meta Ads - Funnel Building & Conversion Rate Optimization - Website Design & Development - Pinterest Marketing - Etsy Shop Setup & Digital Product Marketing - Analytics & Performance Optimization