Patrick C

@patrick9121

SEO and SEM specialist for Wordpress websites

Poland
Spanish, Polish, English
About me
I’m an SEO & SEM specialist helping websites increase organic traffic, improve Google rankings, and boost conversions. With 3+ years of experience, I specialize in technical SEO, on-page optimization, and high-performing Google Ads campaigns. I also set up advanced tracking for GA4 and Google Ads via Google Tag Manager, and configured BigQuery to analyze datasets. I turn complex data into simple insights, so you understand what’s working, what’s not, and how to scale your website growth effectively.... Read more

Skills

p
patrick9121
Patrick C
Offline • 
Average response time: 1 hour

See my services

SEO Strategy
I will do SEO audits to improve website ranking and traffic
From$10 / projectMore details
Tracking & Reporting
I will set up ga4, facebook, and google ads via GTM
From$20 / projectMore details

Work experience

Cognizant

Web Analyst

Cognizant

Feb 2025 - Present • 1 yr 4 mos

• Google Analytics 4 (GA4) & Data Analysis: Managed end-to-end GA4 reporting and data analysis, translating complex datasets into actionable marketing insights. • Advanced Conversion Tracking: Implemented robust tracking frameworks, including Google Ads Offline Conversion Tracking (OCT), Enhanced Conversions, and complex e-commerce tracking. • Technical GTM & DataLayer Architecture: Utilized Google Tag Manager (GTM) daily to deploy tags, configure GA4 Enhanced Ecommerce measurement, and build custom JavaScript DataLayer variables. • BigQuery for SEM: Leveraged BigQuery to conduct deep-dive data analysis, optimizing Search Engine Marketing (SEM) strategies and campaign performance. • Google Ads Optimization: Oversaw campaign tracking, budget allocation, and continuous keyword optimization to maximize ROI across Google Ads accounts.

Self_Employed

Web Analyst/SEO specialist

Self Employed

Jan 2023 - Present • 3 yrs 5 mos

• Technical GTM & Schema Architecture: Utilized Google Tag Manager (GTM) daily to deploy tracking tags, configure GA4 Enhanced Ecommerce measurement, and build custom JavaScript DataLayer variables while managing advanced schema markup (JSON-LD) implementation to boost search engine rich snippets. • Advanced Conversion Tracking & SEO Attribution: Implemented robust tracking frameworks, including Google Ads Offline Conversion Tracking (OCT), Enhanced Conversions, and custom event tracking—to accurately attribute leads and revenue specifically to SEO landing pages and content clusters. • Technical SEO Audit & Site Architecture: Spearheaded continuous technical SEO audits, optimizing Core Web Vitals (LCP, INP, CLS), crawling budgets, XML sitemaps, and site architecture to drastically improve search engine indexing speed and ranking efficiency. • BigQuery & SEO Data Engineering: Leveraged BigQuery to conduct deep-dive analysis by merging GA4 data with Google Search Console (GSC) APIs, unlocking advanced keyword cannibalization reports and forecasting organic traffic trends. • Keyword Intelligence & Content Strategy: Conducted advanced keyword research and competitive gap analyses using Semrush and Ahrefs, mapping high-intent search queries to a structured content calendar that successfully captured featured snippets and drove top-of-funnel organic growth. • Search Engine Marketing (SEM) & SEO Synergy: Oversaw Google Ads campaign tracking, budget allocation, and keyword optimization, using organic search performance data to lower Paid Search Cost-Per-Click (CPC) and maximize overall SERP (Search Engine Results Page) market share