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Paul Anthony
@paulbutay
Digital Marketing Specialist, AI Prompt Engineer, No Code Developer
Philippines
English
About me
| Digital Marketing Specialist |
I'm a Performance Marketing & Creative Strategist with experience helping brands grow through data-driven digital marketing. My expertise includes Meta Ads, social media marketing, content strategy, SEO, lead generation, creative testing, and conversion optimization. I help businesses build marketing systems that attract the right audience, increase sales, and improve return on ad spend. Whether you're launching a new brand, scaling an existing business, or optimizing your digital presence, I focus on practical strategies that deliver measurable results.
Skills
Paul Anthony
Offline •
Average response time: 1 hour
See my services
Social Media Marketing
I will do ai video photo editing for marketing and social media ads
Social Media Marketing
I will do something, I am really good at advanced digital marketing
Portfolio
Work experience
Digital Marketing Specialist
Freelance Web Designer • Freelance
Jan 2023 - Present • 3 yrs 6 mos
# Professional Experience ## Digital Marketing Specialist Helped businesses grow their online presence through data-driven marketing strategies, paid advertising, SEO, content marketing, and conversion optimization. Worked with startups, local businesses, and international brands across multiple industries. ### Key Responsibilities * Developed and executed end-to-end digital marketing strategies. * Managed Meta (Facebook & Instagram), Google, and TikTok advertising campaigns. * Planned and optimized sales funnels to improve lead generation and conversions. * Conducted keyword research and implemented on-page SEO strategies. * Created content calendars and managed social media marketing campaigns. * Built marketing reports using Google Analytics, Meta Business Suite, and Looker Studio. * Performed A/B testing for creatives, landing pages, and ad campaigns. * Managed email marketing and customer retention campaigns. * Optimized websites for conversion rate (CRO) and user experience. ### Key Achievements * Increased client lead generation through optimized Meta Ads campaigns. * Improved ROAS by refining audience targeting, creatives, and campaign structure. * Helped businesses strengthen their online presence through consistent content strategies. * Built scalable marketing systems that reduced manual work and improved campaign performance. * Worked with international clients across multiple industries using remote collaboration tools. * Successfully managed multiple marketing projects simultaneously while meeting deadlines. --- ## Freelance Web Designer & WordPress Developer *Freelance | 2023 – Present* Designed and developed modern, responsive websites focused on user experience, branding, SEO, and conversion optimization. ### Key Responsibilities * Designed responsive websites using WordPress and Elementor. * Created landing pages optimized for lead generation. * Customized themes and plugins based on client requirements.
