Paul Felix

website design

Laurent Atelier

Jan 2024 - Dec 2025 • 1 yr 11 mos

I specialize in designing and developing modern, conversion-focused websites for fashion and retail brands. My work blends clean aesthetics with strategic user experience to create visually compelling and high-performing digital storefronts. I have successfully launched multiple fashion portfolio and e-commerce websites, helping brands elevate their online presence and strengthen customer trust. By implementing mobile-first design strategies, streamlined navigation systems, and clear call-to-action structures, I have increased client online sales by up to 35% and reduced bounce rates by over 20%. My expertise includes brand identity development, responsive web design, UX/UI optimization, e-commerce layout structuring, and SEO fundamentals. I focus on creating cohesive visual experiences through thoughtful typography, curated color palettes, and editorial-style layouts that reflect each brand’s unique identity. My goal is to design websites that not only look refined and modern but also drive measurable business growth.