Pedro Ricardo

College Radio Artist Relations & Promotion Coordinator

radio.net • Freelance

Sep 2023 - Present • 2 yrs 10 mos

Managed music promotion campaigns for independent artists by pitching releases to college radio stations, community FM broadcasters, DJ pools, and curated playlist channels across the US, UK, and Europe. Built direct relationships with radio programmers, station managers, and playlist curators, focusing on outlets that matched each artist's sound, audience, and long-term growth goals. Researched station formats, listener demographics, and regional music trends to create targeted outreach strategies rather than relying on mass submissions. Coordinated promotional assets, maintained campaign schedules, and followed up with contacts to secure airplay, interviews, playlist additions, and feature opportunities. Tracked campaign performance through listener analytics, geographic data, streaming activity, and engagement metrics to identify high-performing markets and improve future promotion strategies. Prioritized authentic audience engagement by connecting artists with niche communities where their music could gain meaningful traction. Successfully helped artists increase college and community radio airplay, expand regional visibility, and achieve sustainable audience growth through relationship-driven promotion and strategic music distribution.

Digital Music Marketing Specialist | Spotify Growth & Artist Visibility

Spotify • Full-time

Feb 2021 - Sep 2025 • 4 yrs 7 mos

I Developed and executed customized music marketing campaigns focused on helping artists grow their presence on Spotify and expand their reach across multiple streaming and social platforms. Specialized in artist development strategies that combine audience growth, brand positioning, and targeted promotion to increase visibility in competitive music markets. Created release campaigns tailored to each artist's genre, audience, and career goals using a mix of Spotify playlist pitching, paid advertising, radio promotion, blog placements, and organic marketing techniques. Managed promotional activities across Spotify, Apple Music, YouTube, and SoundCloud, ensuring that campaigns generated sustainable listener growth and meaningful audience engagement rather than short-term spikes. Worked closely with independent artists, emerging musicians, and music brands to identify growth opportunities, optimize release strategies, and build long-term fan engagement. Focused on audience targeting, streaming performance analysis, and cross-platform promotion to help artists strengthen their digital footprint and improve overall brand recognition. In addition to streaming promotion, facilitated strategic exposure for select releases within club and DJ networks, helping tracks gain traction in nightlife environments where audience response and repeat play contributed to broader awareness and organic momentum. Known for combining data-driven marketing with a deep understanding of music culture, streaming ecosystems, and audience behavior to create campaigns that prioritize authentic growth, artist visibility, and lasting impact.