
Emmanuel
Marketing Automation CRM Specialist Email SMS Workflow
Skills

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Portfolio
Work experience
Freelance
Freelance • 2 yrs 8 mos
Marketing Automation Specialist
Feb 2026 - Present • 7 mos
I work with ecommerce and service-based businesses to plan, build and maintain marketing automation systems. My work typically starts by understanding how a business currently captures leads and communicates with customers, then mapping the customer journey into practical automated workflows. I set up email automation, customer segmentation, signup forms, abandoned-cart recovery, post-purchase communication, lead nurturing and retention workflows. I also connect ecommerce platforms with marketing tools, review existing automations, troubleshoot triggers and conditions, and test workflows before they go live. My focus is making the automation easy for the business team to manage while keeping the customer journey organized and consistent.
Email Marketing & CRM Automation Specialist
Nov 2025 - Present • 10 mos
I help ecommerce businesses turn their customer journey into structured email marketing funnels. Projects usually begin with an audit of the store, subscriber lists, existing campaigns and customer events to identify where automation can replace repetitive manual work. I build welcome sequences, nurture campaigns, abandoned-cart flows, browse-abandonment automation, post-purchase journeys and win-back campaigns. I also organize customer segments and connect the required ecommerce events so each workflow responds to the customer's actual activity. Before delivery, I test the triggers, conditions, links and customer paths to make sure the automation behaves as expected.
Email & SMS Automation Specialist
Aug 2024 - Nov 2025 • 1 yr 3 mos
I build multi-channel customer communication systems for businesses that want to combine email and SMS marketing. I start by reviewing the existing marketing setup, customer lists, ecommerce integrations and communication requirements. From there, I configure email and SMS workflows such as welcome journeys, cart recovery, product browsing follow-up, post-purchase messages and customer re-engagement. I also work with signup forms, SMS opt-in processes, segmentation, conditional logic and event-based triggers. A major part of my process is testing the complete customer journey to prevent conflicting automations and ensure customers move into the appropriate workflow based on their actions.