Pertunia

Virtual Executive Assistant & Operations Manager

Procare Holistic Wellness • Full-time

Aug 2022 - Sep 2025 • 3 yrs 1 mo

The founder of a fast-growing wellness business was drowning - inbox chaos across 5+ time zones, 30+ brand campaigns running simultaneously with no coordination system, zero documented processes, no onboarding structure, and operational gaps costing the business time, money, and opportunities every single day. I stepped in as the right hand to the founder and senior leadership team and took complete ownership of the entire executive and operations function. Redesigned the calendar system from scratch, enforcing focus blocks and eliminating scheduling conflicts that had been eating executive hours. Implemented inbox zero discipline across high-volume email accounts - triaging, drafting, and actioning 100+ emails daily on behalf of leadership. Built the company's full operations infrastructure from zero: SOP library, process playbooks, filing systems, and onboarding documentation that reduced new hire ramp-up time by 50%. Deployed AI workflow automations using Zapier, Notion AI, and ChatGPT to eliminate recurring manual tasks, cutting admin overhead by 25%. Managed all 30+ brand partnership campaigns end-to-end, coordinating designers, copywriters, and external vendors. Owned international travel planning, expense tracking, invoice processing, and financial record-keeping across 3 consecutive years with zero discrepancies. Results: Executive response time reduced by 40%. Campaign efficiency improved by 30%. 100% on-time delivery across all campaigns. Online sales up 40%. Organic traffic grew 65% in 6 months. Zero financial errors across 3 years.

Executive & Campaign Operations Consultant

Netflix · Vodacom · Unilever · King Price Insurance · VeloBiotics • Full-time

Apr 2020 - Jun 2023 • 3 yrs 2 mos

Five Tier-1 brands - Netflix, Vodacom, Unilever, King Price Insurance, and VeloBiotics - were running high-stakes campaigns simultaneously, each with competing deadlines, separate stakeholder approval chains, strict brand guidelines, and zero tolerance for errors or confidentiality breaches. There was no single point of coordination. Competing priorities, compressed timelines, and any wrong move visible across the industry. I became that coordination point. Served as the central operational hub across all five accounts - managing production workflows, influencer and cast briefings, creative approval cycles, content calendars, and executive communications simultaneously. Built account-specific documentation systems keeping each client's strategies, budgets, and talent agreements fully isolated. Drafted executive-level correspondence and briefing materials across all accounts. Context-switched between corporate cultures at board level while maintaining consistent professionalism, accuracy, and confidentiality across every engagement, every day, for three years. Results: 100% on-schedule delivery for Netflix's Blood & Water campaign across an international creative team spanning multiple time zones. Creative approval cycle time cut by 35% for Unilever's campaign. Managed 5+ simultaneous content streams for Vodacom's launch without a single miss. Zero confidentiality breaches across all four corporate accounts. Zero missed deliverables across the entire 3-year portfolio.

Executive Assistant & Operations Coordinator

Giving Wings Strategic Consulting • Full-time

Nov 2017 - Jun 2018 • 7 mos

Senior consultants delivering high-stakes leadership development and strategic consulting programmes to 8 of South Africa's largest corporates - Standard Bank, Old Mutual, Liberty, Toyota, Growthpoint, Bidvest, South32, and UNISA - needed a trusted operational anchor. They required someone who could manage confidential client relationships, complex multi-site logistics, board-level correspondence, and executive communications at the highest standard, without supervision, without errors, and without any detail falling through the cracks. I acted as the central operational and communications coordinator for all programmes simultaneously - managing complex executive calendars, high-stakes workshop logistics, confidential programme documentation, and communications between senior consultants, facilitators, and C-suite clients across 8 concurrent corporate engagements. Drafted executive briefing documents, leadership presentations, meeting agendas, and programme materials reviewed directly by board-level stakeholders. Maintained full confidentiality throughout. Supported PR and communications initiatives that measurably grew the firm's profile and client base. Results: Client engagement increased by 30%. Secured 3+ media placements reaching 50,000+ professionals. Zero missed commitments across all 8 corporate client engagements. Zero confidentiality breaches across all board-level client relationships.