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$
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Pete B
@petebaikins
CEO
Jersey
English
About me
I help organisations achieve behaviour change through game like experiences. I mentor gamification companies and people delivering big or small gamification projects. I consult and advise on strategies for applying gamification to achieve your goals, such as for culture change to promote innovation and digital transformation.
Skills
Pete B
Offline •
Average response time: 1 hour
See my services
UX Design
I will provide a 15 minute video audit of your gamified app
Work experience
Guest Lecturer
King's College London
Jan 2020 - Present • 6 yrs 4 mos
Equip Master’s‑level HR Management students with practical gamification methods to improve every stage of the employee journey, including talent attraction, hiring, skills assessment, onboarding, continuous learning, productivity, wellbeing, retention, and driving meaningful culture change.
Guest Lecturer and Consulting Projects Tutor
ESCP Europe
May 2017 - Present • 9 yrs
At ESCP Europe, I have delivered teaching on Gamification for Marketing and Creativity, helping students explore innovative, experience‑driven approaches to customer engagement. Over the last four years, I have also acted as the Tutor for ESCP’s intensive three‑month consultancy projects, guiding Master in Management and Master in Digital Transformation Management & Leadership students as they work directly with real companies to solve strategic, operational, and digital transformation challenges.
CEO
Gamification+ Ltd • Full-time
Aug 2000 - Present • 25 yrs 9 mos
GAMIFICATION+ are award winning and globally recognised leaders in gamification consultancy and training. We help organisations achieve behaviour change through game like experiences. We design gamification strategies to achieve your health, marketing, innovation, strategy and culture change goals.
