
Peter Marcus
"Strategic Social Media Management That Converts Followers into Customers"
Skills

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Work experience
Junior Social Media Coordinator
Pulsar Security • Freelance
Feb 2026 - May 2026 • 3 mos
Supported senior strategists in managing 12+ client accounts, handling scheduling, community engagement, and basic reporting tasks • Created 200+ graphics and captions using Canva and Adobe Express, maintaining brand consistency across Instagram and Facebook for multiple clients • Monitored and responded to 500+ comments and DMs weekly, maintaining a 95% response rate and improving client customer satisfaction scores • Conducted competitor research and hashtag analysis for 8 client accounts, identifying optimization opportunities that increased post reach by an average of 22% • Assisted in developing monthly content calendars, contributing creative ideas that were implemented in 60% of client campaigns
Social Media Manager
Verdant Bioscience • Freelance
Oct 2025 - Jan 2026 • 3 mos
Managed all social media channels for a sustainable home goods brand, growing Instagram following from 8K to 34K organically over 20 months • Launched TikTok presence from zero, achieving 2.1M cumulative video views and 12K followers within the first 6 months through trend-responsive content • Coordinated with product and sales teams to align social content with inventory launches, contributing to a 28% increase in social-referred website traffic • Designed and implemented a UGC campaign that generated 150+ customer-created posts, reducing content production costs by 30% while boosting authentic engagement • Analyzed weekly performance metrics to refine content strategy, improving average engagement rate from 2.1% to 4.8% across platforms
Senior Social Media Strategist
Brand Relations
Mar 2022 - Jun 2022 • 3 mos
Developed and executed social media strategies for 28+ e-commerce and DTC clients across Instagram, TikTok, and Pinterest, achieving an average 52% engagement increase within 90 days • Created 400+ pieces of branded content (reels, carousels, static posts), maintaining 98% on-time delivery across all client accounts • Implemented data-driven content calendars that improved client posting consistency by 75% and reduced content production bottlenecks by 40% • Managed $85K+ in paid social ad spend across Meta and TikTok platforms, achieving an average 3.2x ROAS for product launch campaigns • Built reporting dashboards in Google Analytics and native platform insights, delivering weekly performance reports that informed strategy pivots and improved client retention rate to 89%