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pexeta

Balasubramanian

@pexeta

Managing Director

India
English, Tamil
About me
I help brands grow profitably on Amazon and other marketplaces, not just increase ad spend. I'm the Founder of Pexeta Analytics Solutions, an e-commerce growth agency based in Chennai. Since 2012, we've managed over Rs 5 crore in monthly revenue and Rs 1.1 crore+ in monthly ad spend across 40+ retained brands, with an average ROAS/TACoS improvement of 3.8x. What I can help with: - Amazon account management: listing optimization, A+ Content, Brand Registry - Amazon Advertising: Sponsored Products, Sponsored Brands, DSP, with disciplined TACoS control... Read more

Skills

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pexeta
Balasubramanian
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Portfolio

Work experience

Managing Director

pexeta • Full-time

Aug 2012 - Present • 14 yrs 2 mos

Founded Pexeta in 2012 and built it into a Chennai-based e-commerce growth agency helping D2C and retail brands scale on Amazon, Flipkart, Myntra and quick-commerce platforms like Blinkit and Zepto. Today Pexeta manages over Rs 5 Cr in monthly revenue and Rs 1.1 Cr+ in monthly ad spend across 40+ retained brands, with an average ROAS/TACoS improvement of 3.8x. Key achievements: - Grew a beauty brand from Rs 3L to Rs 22L in monthly Amazon revenue within 120 days (4.2x ROAS) - Cut TACoS from 28% to 14% for a home & kitchen brand while doubling its revenue - Built a team of senior Amazon specialists with over a decade of account management experience across India, the UK and the US My role covers strategy, business development and client partnerships, while our team handles day-to-day campaign management, listing optimization and reporting.