Peyar Ahmmed

Google Ads Conversion Tracking

Swell Growth Marketing • Freelance

Sep 2025 - Present • 9 mos

As a Google Ads Conversion Tracking Specialist at Swell Growth Marketing, I design and implement robust tracking infrastructures that ensure marketing data is accurate, actionable, and directly tied to campaign performance. My work focuses on building reliable measurement systems that help businesses make data-driven decisions and maximize advertising ROI. Key responsibilities include: Implementing Google Ads Conversion Tracking for lead forms, phone calls, purchases, and custom actions -Advanced GA4 and Google Tag Manager (GTM) configuration for precise event tracking -Deploying Enhanced Conversions to improve attribution accuracy -Setting up Offline Conversion Tracking through CRM integrations and GCLID mapping -Implementing Consent Mode v2 to ensure privacy-compliant tracking while maintaining data quality -Configuring server-side tracking to improve performance and reliability -Auditing and debugging complex tracking setups to resolve attribution and reporting discrepancies I focus on building clean, scalable tracking systems that allow marketing teams to confidently measure results, optimize ad spend, and scale campaigns based on reliable performance data. With 4+ years of specialized experience and 50 + successful tracking implementations, I help businesses transform fragmented analytics into a clear, trustworthy measurement framework that drives sustainable growth.