
Philippe L
Web Banner Designer, Display Ads and Social Media Graphics
Skills

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Work experience
freelance
4 yrs 10 mos
Web Banner & Display Ad Designer
Oct 2025 - Present • 1 yr
Designed high converting web banners, display ads, promotional graphics, and website hero banners for e-commerce and online businesses. Created responsive ad creatives for desktop, mobile, social media, and Google Display campaigns. Developed campaign visuals for product launches, seasonal promotions, sales, Black Friday, and brand awareness campaigns. Applied strong typography, visual hierarchy, color systems, imagery, and CTA placement to improve communication and engagement. Delivered production ready designs in multiple dimensions and formats while maintaining consistent brand identity. Collaborated with clients to understand campaign objectives, target audiences, brand guidelines, and required advertising specifications.
Digital Advertising Designer
Feb 2025 - Present • 1 yr 8 mos
Produced professional static advertising creatives for online stores, startups, service businesses, and marketing campaigns. Designed multiple banner variations for A/B testing, promotional campaigns, product advertising, and remarketing. Transformed product images and brand assets into polished, attention-grabbing advertising compositions. Created visual systems that maintained consistency across website banners, display ads, social media advertisements, and promotional campaigns. Prepared optimized JPG, PNG, and editable source files suitable for digital advertising platforms. Focused on clean layouts, compelling visual storytelling, strong contrast, and clear conversion-focused messaging
Graphic & Marketing Designer
Aug 2024 - Present • 2 yrs 2 mos
Designed digital marketing materials including website banners, promotional graphics, social media ads, product advertisements, and campaign visuals. Worked with different industries and adapted designs to suit individual brand identities and target audiences. Developed creative concepts from initial briefs through final production, including layout development, image selection, typography, and visual refinement. Created multiple design sizes and variations while preserving consistency across marketing campaigns. Communicated directly with clients to gather requirements, present concepts, incorporate feedback, and deliver final artwork. Built a strong foundation in commercial graphic design, branding, digital advertising, and conversion-focused visual communication