Phil B.

@philphriday

Real Estate Marketing Specialist and Educator

United States
English
About me
I'm a real estate marketing specialist with agency experience and major U.S. brokerages. I create content exclusively for real estate professionals — listing packages, social media, SEO-optimized blog posts, and online presence audits — all tailored to your specific market and brand. Unlike generic content freelancers, I understand real estate timelines, brand standards, and what buyers and sellers actually respond to. Every deliverable is built for your neighborhood and audience. I'm US-based, fast to respond, and available for a quick call before you order. ... Read more

Skills

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philphriday
Phil B.
Offline • 
Average response time: 1 hour

See my services

Graphics & Design
I will create your real estate new listing content, print, social and copy
From$85 / projectMore details
Social Media Management
I will be your dedicated real estate social media manager, US based specialist
From$350 / projectMore details

Work experience

Coldwell_Banker Realty

Marketing Specialist

Coldwell Banker Realty • Full-time

Jun 2025 - Present • 11 mos

As a Marketing Specialist supporting multiple Coldwell Banker Realty offices across New Jersey and New York, I partner directly with real estate agents to help them strengthen their personal brands, attract clients, and grow their business with modern, strategic marketing. My background as a real estate videographer and photographer gives me a unique advantage: I understand the rhythm of an agent’s day, the challenges of building a pipeline, and what actually resonates with buyers and sellers in today’s market. I combine that hands-on experience with data-driven marketing strategy to help agents show up more consistently and more effectively. In this role, I: Consult with agents 1:1 to build brand identities, refine messaging, and create marketing plans that align with their business goals. Develop educational content that helps agents improve their social media presence, elevate listing marketing, and expand their digital footprint. Provide training and guidance on tools, platforms, and marketing best practices used across the Coldwell Banker network. Support office leaders with brand awareness initiatives, recruiting-focused marketing, and local marketing strategy. Create agent-facing resources that simplify complex marketing concepts and empower agents to implement smarter, more consistent branding. Everything I do centers around helping real estate agents market with more clarity, more confidence, and more authenticity — not by doing more, but by doing what works.

Sotheby's_International Realty

Marketing Director

Sotheby's International Realty • Full-time

Feb 2015 - Mar 2024 • 9 yrs 1 mo

As the Marketing Director, Content Creator, and Social Media Manager at St. Martin Sotheby's Realty, I lead digital marketing initiatives to boost visibility and engagement for our vacation rentals and real estate properties. I oversee website development, social media channels (Facebook, Instagram, Twitter, YouTube), and content creation. Through strategic campaigns, I highlight property features, amenities, and lifestyle offerings to target domestic and international audiences. Utilizing diverse creative tools, including on-location shoots and drone videography, I craft compelling visuals and narratives. I analyze metrics to refine strategies, ensuring our brand remains innovative and competitive in the luxury real estate market.