Pavel Menkov

Tabrara | Seller platform: client acquisition, product management, order fulfillment, and analytics

TAB • Full-time

Sep 2025 - Aug 2026 • 11 mos

Key Responsibilities: - Drive product growth by optimizing user journeys and designing advanced interface solutions - Adapt and scale the Microsoft Fluent design system to meet specific product requirements - Conduct quantitative user research and apply data-driven insights to improve interface designs - Design the iOS product version, including mobile UI components and user flows Achievements: - Designed the iOS version of the product based on data from 4 quantitative studies (~400 respondents), unifying the cross-platform experience and accelerating development time by 3–4 weeks - Adapted the Microsoft Fluent design system for product needs, improving interface consistency and reducing component handoff time to development - Introduced quantitative research as a regular validation tool, streamlining the design iteration process and reducing rework - Optimized iOS user flows to ensure cross-platform consistency with Android and significantly reduce user cognitive load

Sber | An Insurtech platform simplifying digital insurance and policy management for users

Sberbank • Full-time

Jul 2021 - Aug 2025 • 4 yrs 1 mo

Key Responsibilities: - Created user flows and interfaces for insurance products, including a policy configurator and product storefront - Created interactive prototypes and high-fidelity layouts in Figma, balancing business requirements with technical constraints - Conducted usability testing to evaluate the clarity and user experience of newly implemented design solutions - Executed qualitative user interviews to discover critical pain points and identify new product opportunities - Developed quantitative user surveys using the Kano methodology and analyzed heatmaps to drive data-informed design changes - Translated complex research data into actionable product insights and design recommendations for the cross-functional team Achievements: - Created an insurance product configurator and storefront based on 25 interviews, ~600 survey respondents, and 15+ usability tests, boosting multi-product conversion by 8–9%, banner click-through rates (CTR) by 4–6%, and checkout entry rates by 5–7% - Developed a reusable UX research repository (testing scripts, questionnaires, interview guides), which is widely adopted by the team and accelerates research preparation time - Established an end-to-end research process within the team, covering everything from participant recruitment requests to final reports with actionable design recommendations - Implemented a systematic approach to selecting research methodologies based on product and business goals, increasing the predictability of outcomes and reducing inefficient iteration loops

TrueConf | Video conferencing SaaS platform

TrueConf • Full-time

Apr 2020 - Jun 2021 • 1 yr 2 mos

Key Responsibilities: - Designed user flows and interfaces for web and desktop platforms - Redesigned core product screens with a strong focus on usability and interface consistency - Prepared detailed design specifications and collaborated with the engineering team to support successful implementation Achievements: - Designed the concept for the interactive whiteboard feature within product scenarios, reducing time-to-market for the functionality by 1.5–2 months - Redesigned core product screens, significantly improving UX consistency and reducing user cognitive load