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pikria_e

Ria E.

@pikria_e

Marketing Analytics Specialist GA4 and Google Tag Manager Expert

Georgia
English
About me
I'm Ria, new to Fiverr, but I've been a marketing analytics specialist for 8+ years. I set up and audit GA4 and Google Tag Manager so you can actually trust the numbers you're making decisions from. I've handled analytics for products with over 100,000 users, and I've also built tracking from zero for early-stage startups. So whether you have tracking in place or you're starting now, I know how to handle it. Not sure what you need? Let's talk first.... Read more

Skills

p
pikria_e
Ria E.
Offline • 

See my services

Setup
I will set up ga4 and google tag manager tracking for your website
From$20 / projectMore details
Tracking & Reporting
I will audit your ga4 and google tag manager setup
From$20 / projectMore details

Work experience

Self_Employed

Self Employed

Full-time • 8 yrs 8 mos

Growth Product Specialist

Jul 2023 - Jun 2026 • 2 yrs 11 mos

Industry: Crypto / Fintech Company name: Coinet Built analytics infrastructure from scratch for an early-stage crypto exchange platform with no prior tracking in place. Set up GA4 and Google Tag Manager, resolved page indexing so key pages could be properly tracked, and used the resulting data to improve the acquisition-to-onboarding journey. Ran A/B tests on landing pages and onboarding steps, improving completion and early activation rates.

Growth Marketing Specialist

Feb 2022 - Jul 2023 • 1 yr 5 mos

Company name: Emoney / MyCoins Industry: Fintech / Digital Wallets Led growth marketing and analytics for a digital wallet platform serving 100,000+ registered users, plus its crypto wallet product MyCoins. Set up and maintained GA4 and Google Tag Manager to track user behavior and identify where users dropped off during onboarding. Managed paid acquisition campaigns on Google and Meta, and ran ongoing A/B tests to improve conversion and reduce acquisition costs.

Freelance Digital Marketer

Dec 2017 - Apr 2022 • 4 yrs 4 mos

Worked independently with around 20 clients across digital marketing over four years, including ongoing analytics support where needed. Rather than one-off projects, most engagements ran over several months to years, managing accounts, reporting, and campaign performance on a continuous basis.