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pixelpunchlab

Pixel Punch Lab

@pixelpunchlab

Marketplace Creative, Strategy and Optimisation at Scale

United Kingdom
English
About me
We are a marketplace creative, strategy & optimisation team helping brands launch, improve & scale across Amazon & beyond. We create listing images, A+ Content, Brand Stories and Storefronts that convert, supported by research, consultancy and practical optimisation. Our director has 20+ years experience across e-commerce & retail, leading a marketplace operation from under £500k to £12m in annual revenue, achieving Top-25 seller status on Amazon & eBay. Clients get clear communication, specialist delivery & commercially informed work shaped by a team with real marketplace experience.... Read more

Skills

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pixelpunchlab
Pixel Punch Lab
Offline • 

See my services

Product Image Editing
I will design high converting amazon listing images to boost your product
From$35 / projectMore details
Product Image Editing
I will design amazon a plus and premium a plus content that converts
From$45 / projectMore details

Work experience

MKT_Works

Lead Marketplace Consultant

MKT Works • Self-employed

Nov 2024 - Present • 1 yr 10 mos

Lead marketplace strategy and operational improvement for established businesses and consumer brands building or scaling direct-to-consumer channels. Our work spans commercial planning, budgeting, marketplace onboarding, account management, listing and creative optimisation, advertising, fulfilment, reporting and profitability across Amazon Seller and Vendor Central, eBay, Temu and major retail marketplaces. Recent projects include launching five marketplaces for a 100-year-old brand within three months, delivering £500k in net sales within eight months and £1m within 15 months while meeting profitability targets.

Money_Cruncher

Head of Marketplace & Digital

Money Cruncher • Full-time

Aug 2019 - Nov 2024 • 5 yrs 3 mos

Recruited to build and lead the Money Cruncher marketplace and direct-to-consumer operation, with end-to-end responsibility for sales, marketing, content, operations and commercial performance. I took the operation from £440k revenue and a £5k loss in FY19 to five consecutive profitable years, culminating in £11.9m revenue and £790k net profit in FY24. Across FY20–FY24, the operation generated £29.3m in cumulative revenue and approximately £2.2m in net profit. I built the Money Cruncher brand and its marketplace storefronts to Top-25 seller status on Amazon and eBay. My responsibilities included marketplace strategy, listing content, paid media, pricing, trading, fulfilment and customer experience. Alongside the commercial growth, I implemented a scan-to-pick warehouse system, reduced refunds from 4.8% to under 1%, increased picking productivity from 62 to more than 100 items per hour, and saved or avoided over £40k in annual logistics costs. I also built a distributed team from 2 to 29 across the UK, Philippines and China.