Piyash M.

Digital Marketer and Ecommerce Manager

Paramaison • Part-time

Feb 2023 - Present • 3 yrs 3 mos

Digital Marketer & E-commerce Manager || Paramaison As a Digital Marketer and E-commerce Manager at Paramaison, I was responsible for managing and scaling the brand’s online presence while optimizing the overall e-commerce performance. My role combined digital marketing strategy, e-commerce management, and conversion optimization to drive sustainable online growth. I managed the brand’s Shopify store operations, including website optimization, product management, collection structuring, and user experience improvements to ensure a seamless shopping journey. I also implemented SEO strategies to improve search engine visibility and increase organic traffic across multiple product categories such as bedding, home textiles, and household accessories. In the digital marketing area, I planned and executed performance marketing campaigns across platforms such as Google Ads and Meta Ads. These campaigns were focused on increasing brand awareness, generating qualified traffic, and maximizing return on ad spend (ROAS). Additionally, I worked on email marketing automation, customer retention strategies, and conversion funnel optimization to increase customer lifetime value. I collaborated closely with design and development teams to enhance the store’s layout, improve page speed, optimize mobile responsiveness, and implement marketing integrations. Through data analysis and continuous A/B testing, I improved conversion rates, increased sales performance, and strengthened the brand’s online presence in competitive e-commerce markets. Key Responsibilities Managed and optimized the Shopify e-commerce store Developed and executed SEO strategies to improve organic traffic Ran and optimized Google Ads and Meta Ads campaigns Managed product listings, collections, and merchandising strategy Improved UX/UI and website performance for better conversions Implemented email marketing and automation campaigns Analyzed performance data to improve marketing ROI and sales growth