p
polina_iakimova

Polina I

@polina_iakimova

Senior Product Marketing Manager

Georgia
English, Russian
About me
I am an experienced Senior Marketing Specialist with a strong background in Adtech, Gametech, Cloud, and Edtech. I specialize in developing go-to-market strategies, lead acquisition, and identifying product-market fit through qualitative and quantitative research. I have a proven track record of managing cross-team collaborations to increase brand awareness and drive business growth.... Read more

Skills

p
polina_iakimova
Polina I
Offline • 

See my services

Business Strategy & Innovation
I will create a go to market strategy for b2b saas launch
From$150 / projectMore details

Work experience

PropellerAds

Traffic Manager

PropellerAds • Full-time

Aug 2019 - Dec 2020 • 1 yr 4 mos

Achieved 100%+ realization of sales plans through effective client acquisition and campaign optimization. Analyzed key performance metrics including CPC, CPM, CPA, and ROI to drive marketing efficiency. Collaborated with stakeholders to develop loyalty programs and increase publisher retention within a technology-driven advertising platform.