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Polina I
@polina_il
Product Marketing Strategist: Positioning, Competitive Analysis, Branding
Israel
Russian, English, Hebrew
About me
I am a Product Marketing & Branding Expert with 20 years of experience in B2B high-tech and AI-driven solutions. I specialize in turning complex products into clear market stories through deep analysis, ICP definition, and strategic positioning. I have a proven track record of leading global product launches and building marketing functions from scratch.
Skills
Polina I
Offline •
Average response time: 1 hour
See my services
Business Strategy & Innovation
I will build your brand positioning and messaging framework
General Online Research
I will research competitors and find your market positioning gap
Work experience
Senior Product Marketing Manager
MyOffice • Full-time
Feb 2022 - Nov 2023 • 1 yr 9 mos
Developed a comprehensive product marketing strategy for the MyOffice PC suite and related B2B services. Created compelling positioning to increase product market differentiation and led GTM campaigns in collaboration with product, sales, and design teams. Conducted in-depth market research and competitive analysis to inform the product roadmap and sales approach.
