Miraj R

Graphic designer and a digital marketer

Aesthetic Mart • Part-time

Dec 2025 - Present • 8 mos

Aesthetic Mart | Brand Identity, Digital Marketing & Visual Strategy At Aesthetic Mart, I led the creative and digital direction of the brand, transforming it into a visually compelling and socially engaging marketplace. My role blended strategic marketing with powerful visual storytelling to elevate brand perception, increase audience engagement, and drive measurable sales growth. Key Achievements 🎨 Built a Cohesive Brand Identity Designed a complete visual system including logo refinements, color palettes, typography standards, packaging mockups, and brand guidelines to ensure consistency across all platforms. 📈 Increased Social Media Engagement by 280% Developed and executed a data-driven content strategy that significantly improved reach, saves, shares, and customer interaction across Instagram, Facebook, and Pinterest. 🚀 Boosted Online Sales by 45% in 6 Months Designed high-converting promotional creatives, ad visuals, and landing page graphics that enhanced campaign performance and customer trust. 📊 Developed Strategic Campaigns Planned seasonal campaigns, product launches, and influencer collaborations that increased brand awareness and follower growth by over 5,000+ organic followers within a year. 🎥 Short-Form Content Creation Produced visually aesthetic reels and product videos that improved average watch time and expanded audience reach through trend-based marketing. 🛍️ Designed High-Converting Marketing Materials Created banners, email templates, promotional ads, product catalogs, and digital brochures that aligned design with business objectives.