Renata LC

Project Manager & Consultant

Oct 2023 - Present • 2 yrs 8 mos

Specialist MarTech and data strategy consultancy bridging the gap between marketing technology and commercial outcomes — end to end, no handoff. Founded Pomegranate to solve a recurring problem: businesses investing heavily in CRM and automation platforms but extracting a fraction of the value. The gap is rarely the technology — it's the delivery, and what happens to the data it produces. — CRM implementation & optimisation — Salesforce, HubSpot, Klaviyo — Marketing automation — Marketo, HubSpot, Pardot — workflows, lead scoring, lifecycle journeys — Data strategy & BI — Looker Studio, Power BI, attribution models, executive reporting — Fractional MarTech Lead — senior platform strategy without the full-time hire — Change management (APMG-certified) Platforms: Salesforce · HubSpot · Marketo · Pardot · Klaviyo · Google Analytics · Looker Studio · Power BI

Marketing Manager

Nov 2022 - Present • 3 yrs 7 mos

Customer Journey & Digital Marketing | Gallery Group (SE Queensland Property) — Delivered end-to-end customer communications reflecting Gallery Group's brand positioning across all touchpoints — Formulated and executed the monthly customer-focused marketing plan aligned to business objectives — Managed all digital channels — Facebook, Instagram, LinkedIn, email, SMS, PR, and websites — producing curated brand content and monitoring social engagement — Identified and reduced friction points across the customer journey through targeted content strategy — Monitored the SE Queensland property market and produced property and sales copy for partners and customers — Supported Business Development by empowering the sales team and ensuring company-wide content consistency with brand repositioning