Femzy P

Website Designer & WordPress Developer

Self Employed • Freelance

May 2025 - Present • 1 yr 3 mos

Designed and developed modern, responsive websites using Hostinger Website Builder and WordPress for businesses across multiple industries, including fashion, construction, real estate, healthcare, and e-commerce. Collaborated with clients to understand their goals and transform ideas into visually appealing, high-performing websites that align with their brand identity. Customized themes, landing pages, and website layouts while ensuring responsiveness across desktop, tablet, and mobile devices. Integrated essential business tools such as contact forms, appointment booking systems, newsletters, analytics, SEO optimization, and live chat solutions to improve customer engagement. Optimized website performance by reducing load times, compressing media, improving Core Web Vitals, and implementing SEO best practices to increase visibility in search engines. Created user-friendly navigation structures and conversion-focused layouts that encouraged visitors to take action. Worked closely with clients throughout the design process, providing revisions, technical support, website maintenance, and content updates. Ensured every project met modern UI/UX standards while maintaining accessibility, security, and scalability. Successfully delivered websites that improved online presence, generated leads, and supported long-term business growth.

Creative Web Designer

Crabada • Self-employed

Jun 2024 - Jul 2025 • 1 yr 1 mo

Specialized in designing premium websites and digital experiences for businesses, agencies, startups, and personal brands. Led projects from concept to launch by conducting discovery sessions, creating wireframes, designing high-fidelity interfaces, and developing responsive websites that aligned with client goals. Designed landing pages, business websites, creative portfolios, marketing campaigns, and corporate websites with a strong focus on modern UI/UX principles and brand consistency. Collaborated with clients to refine visual identities through typography, color systems, imagery, and interactive user experiences. Optimized websites for speed, SEO, accessibility, and mobile responsiveness while implementing best practices for performance and security. Managed website updates, troubleshooting, and long-term maintenance to ensure reliable operation after deployment. Successfully completed multiple client projects that improved online visibility, strengthened brand credibility, and increased customer engagement through intuitive, visually compelling, and results-driven website solutions.

E-Commerce Website Designer

Creative Freelancer • Freelance

Sep 2023 - Apr 2024 • 7 mos

Designed and developed conversion-focused e-commerce websites for retail businesses using WordPress, WooCommerce, and custom design solutions. Worked closely with business owners to create attractive online stores that reflected their brands while delivering a smooth shopping experience. Designed product pages, category layouts, promotional banners, checkout flows, and customer account dashboards with a strong emphasis on usability and conversion optimization. Integrated secure payment gateways, shipping methods, inventory management systems, and customer review features. Improved site performance through optimization techniques, responsive layouts, SEO implementation, and accessibility enhancements. Conducted usability testing to identify opportunities for improving navigation and reducing friction during the purchasing process. Delivered websites that increased customer confidence, supported online sales growth, and provided scalable platforms for future expansion.