
Kian Potts
Brand Identity Designer, Logos, Style Guides, Visual Identity Systems
Skills

See my services

Work experience
Freelance Brand Identity Designer
Portus Digital • Full-time
May 2024 - Present • 2 yrs 1 mo
Designing complete brand identities, logo systems, and brand style guides for founders, startups, and small businesses across France, the UK, the US, and the wider EU. Projects span ecommerce, SaaS, hospitality, lifestyle, and personal-brand niches. Every engagement begins with strategy — buyer persona, positioning, brand voice — before design, ensuring every visual decision earns the price point the client deserves.
Brand & Visual Identity Designer
Chagall Design • Full-time
May 2025 - Feb 2026 • 9 mos
Worked on brand identity projects for SMB and DTC clients across Europe. Designed logos, visual systems, and brand style guides under senior creative direction. Contributed to repositioning projects and rebrand engagements for clients in retail, hospitality, and consumer tech.