Abdul

Google Ads Specialist

Google • Self-employed

Jul 2018 - Present • 8 yrs 1 mo

As a Google Ads Specialist, I specialize in planning, launching, managing, and optimizing Google Ads campaigns for businesses across multiple industries in various countries. Managed and optimized Google Ads campaigns across Search, Display, Performance Max, Shopping, Demand Gen, and Call Ads. Conducted keyword research, competitor analysis, and audience targeting to improve campaign performance. Created high-converting ad copy, optimized bidding strategies, and implemented Enhanced Conversion Tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and server-side tracking. Designed conversion-focused landing pages, continuously analyzed campaign performance, and refined strategies to maximize ROI, increase conversions, and support business growth.

Meta Ads Specialist

Facebook • Self-employed

Oct 2016 - Present • 9 yrs 10 mos

As a Meta Ads Specialist, I specialize in creating, managing, and optimizing Facebook and Instagram advertising campaigns that help businesses increase brand awareness, generate qualified leads, and drive profitable sales through data-driven marketing strategies. Managed and optimized Meta Ads campaigns across Facebook and Instagram for lead generation, sales, traffic, engagement, awareness, and Advantage+ Shopping. Conducted audience research, competitor analysis, and campaign planning to improve ad performance. Created high-converting ad creatives and copy, optimized budgets and bidding strategies, and implemented Meta Pixel, Conversions API (CAPI), Google Tag Manager (GTM), Google Analytics 4 (GA4), and server-side tracking for accurate conversion measurement. Built custom, lookalike, and retargeting audiences while continuously analyzing campaign performance to maximize ROAS, reduce CPA, and drive sustainable business growth.