p
praffulkandra

Prafful Kandra

@praffulkandra

Marketing Data Analyst: Excel, CRM, Funnel Reports

India
English, Hindi
About me
Startups and agencies hire me when their data is a mess and their reports aren't telling them anything useful. I've supported campaigns generating $200K+ in revenue through funnel optimization and analytics at upGrad and Target. I deliver: Excel dashboards, campaign summaries, CRM/funnel analysis, and data cleaning. Message me with your data — I'll tell you exactly what's possible. Email: kandraprafful@gmail.com LinkedIn: https://www.linkedin.com/in/prafful-kandra/... Read more

Skills

p
praffulkandra
Prafful Kandra
Offline • 

See my services

Data Analytics Consultation
I will turn your data into clean, usable excel dashboards
From$25 / projectMore details
Marketing Analytics
I will turn your marketing data into clean reports
From$35 / projectMore details

Work experience

Target

Business Analyst(Contract)

Target • Part-time

Feb 2025 - May 2025 • 3 mos

Translated global marketing and retail campaign requirements into structured functional specifications for cross-functional teams. Coordinated across creative, media, strategy, and production teams to improve workflow clarity, reduce rework, and support smooth campaign delivery.

Self_Employed

Business Analyst

Self Employed • Part-time

Sep 2024 - Nov 2024 • 2 mos

At Rezolve.ai as an individual contributor, I supported business requirements gathering, workflow documentation, and user-story creation for AI-driven employee support solutions. I collaborated with product, engineering, and marketing teams to improve process clarity, documentation structure, and overall solution alignment across workflows and reporting needs.

upGrad

Business Analyst

upGrad • Full-time

May 2023 - Aug 2024 • 1 yr 3 mos

Analyzed customer lifecycle and sales funnel data across email and WhatsApp campaigns. Worked on nurture campaigns, A/B testing, campaign reporting, lead quality improvement, and funnel optimization. Contributed to campaigns generating $200K+ in revenue through engagement optimization and lifecycle communication strategies. Created Excel-based summaries and stakeholder-ready insights to support campaign performance and business decisions.