Timothy Joel

Social Media Manager

Fintech • Freelance

Feb 2022 - Apr 2024 • 2 yrs 2 mos

From 2022 to 2024, I worked with a fast-growing fintech company in Nigeria as a Social Media Marketing & Digital Growth Specialist, where I played a key role in building the company’s online visibility, customer engagement, and digital acquisition strategies. During my time with the company, I managed and optimized multiple social media platforms including Facebook, Instagram, Twitter (X), LinkedIn, and TikTok, helping the brand establish a strong digital presence within the highly competitive fintech industry. My responsibilities included developing and executing strategic social media campaigns, managing paid advertising campaigns, creating engaging content, analyzing audience behavior, and driving customer acquisition through data-driven marketing strategies. I collaborated closely with the design, customer support, and product teams to ensure all campaigns aligned with the company’s goals and brand identity. One of my major achievements was successfully increasing the company’s social media engagement and online reach through targeted content marketing and paid advertising strategies. By implementing audience-focused campaigns and optimizing ad performance, I contributed to a significant increase in customer interaction, app awareness, and lead generation. I also helped improve the company’s brand credibility by maintaining consistent communication and community engagement across all social platforms. In addition to social media management, I was actively involved in running Facebook and Instagram advertising campaigns focused on customer acquisition, app downloads, and financial product promotions. Through continuous A/B testing, audience retargeting, and performance analysis, I helped reduce advertising costs while improving conversion rates and campaign ROI