PY Growth LABS

social media Manager

Self Level • Freelance

Feb 2022 - Sep 2022 • 7 mos

Worked as a Social Media Manager , where I was responsible for improving the brand’s online presence and audience engagement across social media platforms. During this period, I successfully increased the organization’s social media following from 200 to 600 followers, achieving approximately 200% growth within three months through consistent content planning, audience interaction, and performance optimization. Created visually appealing posts, stories, and promotional creatives using Canva to strengthen brand visibility and maintain a consistent digital identity. Planned and scheduled content aligned with the target audience’s interests, helping improve engagement and reach. Analyzed social media insights such as likes, comments, shares, reach, and audience behavior to identify high-performing content and refine future marketing strategies. Used engagement trends and performance data to improve content effectiveness and audience retention. Collaborated on promotional campaigns and contributed ideas for increasing organic growth, brand awareness, and community engagement. Focused on delivering content that was both informative and visually attractive to improve user interaction. In addition to social media management, developed practical skills in digital marketing fundamentals, including content strategy, audience targeting, brand communication, and performance tracking. Gained hands-on experience in understanding customer behavior and using creative content to support business growth. Key achievements include: Increased social media followers by 200% within 3 months. Designed and optimized digital content using Canva. Improved engagement through data-driven content planning. Strengthened brand visibility and online presence. Developed practical skills in social media marketing, branding, and audience engagement.