Purnata Chow

Social Media Manager

Daraz

Jul 2022 - Dec 2025 • 3 yrs 5 mos

**Social Media Manager | Daraz** As a Social Media Manager at Daraz, I develop and execute data-driven social media strategies to strengthen brand awareness, increase customer engagement, and support business growth across multiple digital platforms. I create and manage content calendars, oversee daily publishing, and ensure all content aligns with the brand's voice and marketing objectives. My responsibilities include planning and managing paid and organic social media campaigns, collaborating with creative, marketing, and e-commerce teams, monitoring campaign performance using analytics tools, and optimizing content based on audience insights. I also engage with the online community, respond to customer inquiries, manage brand reputation, and stay up to date with social media trends to identify new opportunities. Key responsibilities include: * Developing and implementing social media strategies across Facebook, Instagram, TikTok, LinkedIn, and X. * Creating engaging content and coordinating with designers, copywriters, and video editors. * Managing paid social advertising campaigns to maximize reach, engagement, and conversions. * Tracking KPIs, preparing performance reports, and using insights to improve campaign effectiveness. * Coordinating promotional campaigns, product launches, and seasonal sales events. * Monitoring social media trends, competitor activities, and customer feedback to enhance brand performance. * Building and maintaining an active online community while ensuring timely responses to customer interactions. This role requires strong communication, creativity, analytical thinking, campaign management, and a deep understanding of digital marketing and social media best practices.