Rabia

Amazon PPC Manager

Bildry • Freelance

Jan 2023 - Jun 2025 • 2 yrs 5 mos

Managed and optimized Amazon PPC campaigns to maximize sales and ROI. Conducted keyword research, competitor analysis, and bid adjustments for Sponsored Products, Sponsored Brands, and Sponsored Display ads. Implemented negative keyword strategies to reduce wasted spend and improve campaign efficiency. Monitored campaign performance, generating reports with actionable insights to drive growth. Continuously refined campaigns, improving ACOS and overall profitability.

Amazon PPC Strategist Internship

E-Commerce • Full-time

Jan 2021 - Nov 2023 • 2 yrs 10 mos

As an Amazon PPC Strategist Intern at a fast-paced E-commerce company, I played a key role in optimising advertising performance. I used to maximise ROI and reduce wasted spend. I managed and scaled Sponsored Products, Sponsored Brands, and Auto campaigns by conducting in-depth keyword research, competitor analysis, and bid optimisation. By identifying low-converting search terms and implementing strategic negative keywords, I significantly improved campaign efficiency and lowered ACoS. I regularly analysed search term reports and performance metrics to uncover growth opportunities, restructure underperforming campaigns, and enhance targeting precision. Through A/B testing of ad creatives and keyword placements, I increased CTR and conversion rates while maintaining budget control. I also developed structured campaign frameworks (exact, phrase, broad segmentation) to improve keyword harvesting and long-term scalability. Key Achievements: Reduced ACoS by up to 25% by eliminating inefficient spend and refining targeting Increased sales velocity through high-intent keyword optimization and bid adjustments Improved campaign visibility by resolving low-impression issues with strategic restructuring Delivered data-backed insights to support pricing, positioning, and competitive strategy My approach is always focused on solving core client pain points: low visibility, high ad spend, and inconsistent sales. Turning them into scalable, profitable growth.