
Evelien
Ecommerce Consultant
Skills

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Work experience
eCommerce lead
Misset • Full-time
Aug 2024 - Present • 2 yrs
As eCommerce Lead at Misset, I own digital acquisition, lead generation, and conversion optimization to drive subscription growth in a challenging market. I design and optimize end-to-end funnels from anonymous visitor to paying customer using data-driven experimentation and performance dashboards. I introduced AI-driven content localization and automation to scale content delivery and accelerate go-to-market. By tightly linking customer behavior to commercial experiments, I enable sustainable growth and bring together stakeholders across commerce, tech, and editorial to test, learn, and scale faster.
Marketer & Business Developer
Charged • Full-time
Aug 2023 - Aug 2024 • 1 yr
ed digital growth and performance marketing for a scaling company, doubling organic traffic, tripling conversion, and cutting CPL by 50%+. Built end-to-end acquisition-to-sales funnels and the full marketing setup during a B2C to B2B2C pivot. Recovered €100K in outstanding invoices through custom automation.
Owner
Perfecthomeshop • Self-employed
Jul 2022 - Dec 2023 • 1 yr 5 mos
Led operational and commercial recovery after a bankruptcy, managing multi-disciplinary teams. Drove revenue and margin growth through ROI-focused, data-driven decisions and the onboarding of new furniture suppliers. Accelerated the launch of new furniture categories through automation and AI-powered PIM optimization.