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rachael_shearer

Rachael S

@rachael_shearer

Brand Communications, Strategy Storytelling

Ireland
English
About me
I help brands find clearer, more compelling ways to tell their story. With 10+ years' experience across New York, London and the Middle East, I've worked with global brands, startups and cultural organisations on brand positioning, communications strategy, thought leadership and go-to-market planning. Whether you're launching something new, refining your messaging or trying to cut through a crowded market, I bring a practical blend of strategic thinking, commercial awareness and storytelling expertise.... Read more

Skills

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rachael_shearer
Rachael S
Offline • 

See my services

Brand Strategy
I will develop your brand messaging and communications strategy
From$250 / projectMore details

Portfolio

Work experience

Creative_Agency

Associate Director

Creative Agency • Full-time

May 2022 - Jun 2026 • 4 yrs 1 mo

Across Eulogy and TEAM LEWIS, I helped brands connect strategy, storytelling and growth. My role sat somewhere between client consultancy and creative development, working with in-house designers, content creators, social teams and strategists to build campaigns that people actually wanted to engage with. Clients included FREENOW, Chery, Sharp Europe, Northern Data Group and Education First, spanning mobility, technology, automotive and education. Having spent the first part of my career working with artists, cultural institutions and creative organisations, I bring a perspective that blends commercial strategy with creative thinking — because the strongest communications don't just explain what a business does, they make people care why it matters.

Arts_Festivals

Account Director

Arts Festivals • Full-time

Jan 2016 - May 2022 • 6 yrs 4 mos

Before moving into brand communications, I spent six years immersed in the arts and cultural sector across New York, London and the Middle East. I worked with artists, theatres, festivals and major cultural organisations including Riyadh Art, Misk Art Institute, Irish Arts Center, St. Ann's Warehouse, The Kitchen, Soho Rep, The Playwrights Realm and The Merce Cunningham Trust. From artist identity and venue positioning to audience engagement and international communications strategies, my role was to help cultural organisations tell compelling stories and build meaningful connections with the communities they served.