Browse categories
Explore
Fiverr Pro
English
$
USD
Rachel
@rachelcheyfitz
Vetted Pro
Level 2
Professional B2B, B2D and B2C content driving trust and engagement
Israel
English, Hebrew
Vetted by Fiverr Pro
Rachel was selected by the Fiverr Pro team for their expertise.
Vetted for
Website Content
About me
My experience spans 15+ years simplifying tech, including cyber, HR tech, dev tools, cloud infrastructure, emerging technologies & more.
I provide:
- Marketing, content & documentation consultant
- User-focused guides & docs to elevate your product’s clarity
- Expertise in go-to-market strategy, messaging, and technical storytelling
- Thought leadership, writing and mentorship
Skills
Rachel
$60/hour
Offline •
Average response time: 2 hours
See my services
Technical Writing
I will develop technical and API documentation for any saas product
UX Writing
I will craft engaging microcopy for apps and software
Want to work on an hourly basis?
Tell Rachel what you need.
$60
/
hourPortfolio
Work experience
Fractional Product Marketing, Content and Technical Documentation
Cheyfitz | Contentabl
Mar 2020 - Present • 6 yrs 2 mos
Content Strategy & Development: Created technical documentation, white papers, case studies, solution briefs, and go-to-market (GTM) content to support product launches and customer engagement. GTM Strategy & Competitive Positioning: Developed product narratives, competitive messaging, and launch materials that drive awareness and adoption. Stakeholder Collaboration: Built strong relationships with internal teams, key stakeholders, and clients to gather insights, refine messaging, and align GTM efforts with business objectives. Custom Client Engagements: Delivered tailored advisory and content development services to a range of clients, including Comeet, Alcide, Hysolate, Lightrun, XMCyber, Reco, Algosec, Akeyless, Pentera, Portshift, and ionir. Product & Technical Documentation: Authored user guides, API documentation, and technical support content that balances technical depth with user clarity. Storytelling & Messaging Workshops: Led storytelling workshops for internal teams and clients, enabling them to craft more engaging, impactful messaging. Adapting to Market Trends: Adapted GTM strategies to evolving market conditions, ensuring smooth product launches and cross-industry engagement. End-to-End Content Creation: Supported content creation across multiple formats — from product announcements to thought leadership articles — to position brands as industry leaders. I bring a blend of creativity, technical acumen, and business strategy to every project, ensuring content is clear, actionable, and aligned with broader company goals. Whether you need a GTM strategy, technical documentation, or compelling thought leadership — I’m here to help. Looking to upscale your product content, messaging, or marketing strategy? Let’s connect!
Coro
2 yrs 4 mos
Director | GTM Strategy, Brand Leadership, Product Content
Mar 2024 - Dec 2024 • 9 mos
GTM Leadership: Orchestrated strategies for new product launches and rollouts, driving cross-functional alignment and impactful releases. Product Positioning & Messaging: Crafted value-driven positioning that differentiated Coro in a competitive cybersecurity market. Technical Content: Simplified technical concepts into user-friendly documentation, customer enablement materials, and marketing content. Internal Enablement: Created competitive battlecards and training materials, enabling teams to better communicate value propositions. Partner Marketing: Co-created marketing materials, events, and campaigns to boost partner-driven growth and product visibility. Cross-Functional Leadership: Collaborated with Product, Sales, and Customer Success teams to align messaging, GTM initiatives, and campaign execution. Impact Spearheaded the implementation of the GTM framework and led the development of Ideal Customer and Partner Profiles at Coro in Tel Aviv, Israel. Built a team of product marketers and technical writers to drive strategic platform implementation for seamless product launch delivery. Established the first product documentation and developer portal infrastructure to support companies in achieving an excellent security posture at a low cost.
Director of Product Marketing | GTM Leadership, Product Positioning, Technical Content
Aug 2022 - Mar 2024 • 1 yr 7 mos
GTM Leadership: Orchestrated strategies for new product launches and rollouts, driving cross-functional alignment and impactful releases. Product Positioning & Messaging: Crafted value-driven positioning that differentiated Coro in a competitive cybersecurity market. Technical Content: Simplified technical concepts into user-friendly documentation, customer enablement materials, and marketing content. Internal Enablement: Created competitive battlecards and training materials, enabling teams to better communicate value propositions. Partner Marketing: Co-created marketing materials, events, and campaigns to boost partner-driven growth and product visibility. Cross-Functional Leadership: Collaborated with Product, Sales, and Customer Success teams to align messaging, GTM initiatives, and campaign execution. Impact Spearheaded the implementation of the GTM framework and led the development of Ideal Customer and Partner Profiles at Coro in Tel Aviv, Israel. Built a team of product marketers and technical writers to drive strategic platform implementation for seamless product launch delivery. Established the first product documentation and developer portal infrastructure to support companies in achieving an excellent security posture at a low cost.
58 Reviews
| (58) | ||
| (0) | ||
| (0) | ||
| (0) | ||
| (0) |
Rating Breakdown
- Seller communication level
- Quality of delivery
- Value of delivery
1-5 out of 58 Reviews
Sort By
Most relevant
jomobenun
United States
Helpful?
webster_consult
Repeat Client
United States
-- So nice I've hired her twice! (so far) -- Bottom line: If Rachel's skills match your needs, book a call now. A few minutes is all you'll need to see she's the right fit. Fiverr recommended Rachel as a "Vetted Pro" for my project description, and her portfolio demonstrated solid expertise. During our...
Helpful?
sajmix
Canada
Rachel worked with me to develop my API documentation. Her writing was effective, straightforward and clear. I am satisfied with her delivery
Seller's Response
Helpful?
bobf999
Monaco
Fast. Incredibly detailed work. Delivered the first part of our project ahead of time. Can’t wait to finalise the documentation.
Seller's Response
Helpful?
danielcasd
Brazil
Helpful?
