Browse categories
Explore
Fiverr Pro
English
$
USD
Radhika S
@radhika_mktg
Senior Marketing Strategist, Growth Consultant
United States
English, Hindi
About me
I am a data-driven Lifecycle & Growth Marketing leader with 9 years of experience driving acquisition, retention, and revenue growth for brands like Nordstrom and Amazon. I specialize in omnichannel campaigns across email, SMS, and paid media, blending analytical rigor with cross-functional execution to scale customer engagement and ROAS.
Skills
Radhika S
Offline •
See my services
Digital Marketing Strategy
I will build your lifecycle marketing and retention strategy
Work experience
Digital Marketing Manager, Customer Lifecycle
Nordstrom • Full-time
Jan 2022 - Jan 2025 • 3 yrs
Led lifecycle marketing strategy across Nordstrom and Nordstrom Rack, driving engagement and revenue through owned channels. Developed data-driven campaigns across email and app, increasing engagement by 20%. Expanded marketable reach by 23% through integrated acquisition and win-back programs. Led the launch of SMS as a new lifecycle marketing channel.
Lifecycle Marketing Manager
Amazon • Full-time
May 2020 - Apr 2021 • 11 mos
Managed omnichannel acquisition and lifecycle campaigns across Amazon owned, outbound, and paid media channels to grow the Amazon Kids+ subscription business. • Led seasonal and holiday campaigns that exceeded customer acquisition targets by 25%. • Supported strategic brand partnerships and Q4 global GTM launches, coordinating execution across marketing, creative, product, and partner teams. • Built and tested promotional frameworks to improve subscription conversion, retention, and long-term customer lifetime value.
Outbound Marketing Manager
Zulily • Full-time
Jan 2019 - Apr 2020 • 1 yr 3 mos
Owned SEM strategy and managed a multi-million-dollar budget, doubling ROAS and tripling revenue. Led global email operations for tens of millions of users, using A/B testing to increase engagement by 10%. Partnered with engineering on site search upgrades and reallocated international budgets during pandemic-related disruption.
