Benjamin R

Channel Development Manager

Coca-Cola • Full-time

Apr 2023 - Present • 3 yrs 2 mos

Responsible for managing all aspects of marketing for Wholesale & Informal and Developing Strategies in maximizing profitable volume growth via execution of POP Marketing strategies in line with Consumer Purchase Behaviour and Customer needs in the Wholesale & Informal Sector. Drive marketing activities in 5 different channel segments and partners under the Traditional Trade (General Trade) across Papua New Guinea including overseeing Brand Calendar activities within: 1. Wholesale 2. Third Party Operator (TPO) 3. Tradestore 4. Tuckerbox 5. Icebox Vendors Key Projects: 1. Red Wave Project: Brand 500 strategic outlets including management of DME for this project. 2. Wholesale/MTP Co-Branding Initiative for Staff. 3. Amplify IBV Footprint in trade targeting Ice Box Vendors 4. Rewards in the Box Loyalty Program. Drive Model Outlet Executions within each channel per RED standards, PICOS and monitor deployment in all regions supporting RED (right execution daily) Manager. Acting Head of Marketing Activation: Oversee and Support the Marketing Activation Team of 25 heads across CCEP Papua New Guinea delivering 2021-2022 Marketing Calender activities over a period of 10 months and counting

Trade Marketing Officer

Vodafone • Full-time

Dec 2015 - Dec 2017 • 2 yrs

1.Increase Customer Base/Subscribers. 2.Implement and Manage Appropriate processes and practices driving the "Core Message" in current (running) Product/Service amongst different Market Audience. 3.Attain appropriate Data in a visited Region and Analyse and make necessary Recommendations for Business Development and Opportunities. 4.Train Resellers and Distributors on Product Knowledge and Customer Service at Point of Sale segments in Retail Outlets. Training Reseller Branding and Replenishment of POSM Sales Support Roadshow Coordination