Diego Rafael

E-commerce Sales Coordinator

Nov 2016 - Nov 2018 • 2 yrs

As an **Ecommerce Coordinator** at **The North Face Ecuador**, I coordinated the project from its inception, establishing the strategy and executing each phase of the website creation process. I was responsible for implementing and ensuring the non-technical aspects of the platform, making sure it met the brand’s standards. I worked closely with the **The North Face Colombia** team, leveraging their expertise and knowledge of the market. Additionally, I received training from an external consultant from Italy, an expert in ecommerce for Latin America, which allowed me to implement innovative solutions tailored to the needs of our region. My role involved coordinating various departments, aligning objectives to ensure the platform met both commercial goals and user experience expectations.

Sales Representative

Dec 2014 - Nov 2016 • 1 yr 11 mos

As a **Sales Advisor** for **The North Face** at various retail locations, I started as a seasonal employee. Due to my dedication and skills, I was offered a permanent position on the team. Later, I was selected to help open a new store from the ground up, alongside the chosen team for the **Mall El Jardín** location. After successfully supporting this launch, I provided assistance to all the stores, helping ensure smooth operations across locations. My deep understanding of the brand, internal systems, and processes, along with my interest in digital marketing, led to my promotion as **Ecommerce Coordinator**, where I was entrusted with overseeing the brand’s online growth.