Rafat

Product Design Manager

Notes • Part-time

Jan 2025 - Present • 1 yr 7 mos

- Leading product strategy and execution to align with business and user needs. - Collaborating with the design team to ensure a seamless and user-centric experience, acting as a Design Director. - Working closely with the tech team to define and prioritize development roadmaps. - Engaging with stakeholders to gather requirements and ensure they align with company goals. - Overseeing UI/UX decisions, ensuring consistency, accessibility, and brand alignment. - Driving cross-functional collaboration and optimizing workflows between design, tech, and business teams.

Freelance UI UX Designer

Upwork • Self-employed

Jan 2018 - Present • 8 yrs 7 mos

Collaborated with a wide range of clients, from early-stage startups to global organizations, delivering strategic and user-centric design solutions that strengthen the connection between brands and their users. Focused on translating business goals into intuitive digital experiences through thoughtful UX strategy and high-quality UI design. Led and coordinated a distributed design team while maintaining strong design standards and brand consistency. Managed remote collaboration efficiently using tools like Slack and Trello, ensuring clear communication, timely delivery, and smooth cross-functional workflows.

User Experience Lead

Repped • Part-time

Jul 2023 - May 2025 • 1 yr 10 mos

Repped is a game-changing force in the media industry, dedicated to empowering Media Agencies with unprecedented operational efficiency gains. a Community based CRM Platform that Empowering Media Buyers to make the first move in Media Sales. As the User Experience Lead at Repped, I am at the forefront of revolutionizing the platform. - In-depth understanding of the sales industry to tailor the platform for unique needs of Media Agencies. - Solving usability and accessibility challenges for a seamless and inclusive user experience. - Creating and implementing a robust design system for consistency and accelerated development. - Continuously improving user experience and usability, ensuring the platform sets new industry standards. - Analyzing upcoming product features and crafting prototypes for validation, staying ahead of user needs. - Conducting user research and in-depth requirements analysis to inform design decisions.