Rafsan

Digital Marketing Manager

bdCalling • Full-time

Dec 2022 - Dec 2025 • 3 yrs

As a Digital Marketing Manager, I played a strategic and executional role in driving growth for international clients across multiple industries. I focused on aligning business goals with high-performing marketing strategies while ensuring smooth collaboration between clients and internal teams. Key Responsibilities: - Led the planning and execution of data-driven digital marketing strategies aligned with client goals - Conducted in-depth business, market, and competitor analysis to identify growth opportunities - Managed and optimized paid campaigns across Meta (Facebook & Instagram), Tiktok ads and Google Ads - Monitored and analyzed key performance metrics such as CTR, ROAS, and CPM to improve results - Implemented advanced audience targeting strategies, including custom, lookalike, and retargeting audiences - Performed A/B testing on ad creatives, copy, and audience segments to enhance campaign performance - Collaborated with team members to ensure smooth execution and alignment with project objectives - Oversaw project progress, identified improvement areas, and ensured the timely delivery of tasks - Communicated directly with clients through regular meetings, updates, and performance reports - Ensured client satisfaction by delivering consistent results and maintaining transparent communication - Managed multiple client accounts across diverse industries while maintaining high performance standards - Developed scalable marketing strategies to support long-term business growth

Senior Digital Marketing Executive

CodersTrust Bangladesh • Full-time

Dec 2021 - Dec 2022 • 1 yr

As a Digital Marketing Executive at an IT-based educational platform, I am responsible for planning, executing, and optimizing data-driven marketing strategies to increase brand awareness, generate high-quality leads, and drive student enrollments. I specialize in Facebook Ads, Meta Ads, and Instagram Ads, managing full-funnel campaigns through Facebook Ads Manager. My expertise includes lead generation campaigns, conversion campaigns, traffic campaigns, and retargeting strategies to maximize ROI and business growth. I build structured funnels through audience research, creating custom audiences and lookalike audiences, and handle Facebook Pixel setup, event tracking, and Conversion API (CAPI) integration for accurate data tracking and improved performance. Key Responsibilities: - Develop and execute result-driven digital marketing strategies - Create and manage Facebook Ads, Instagram Ads, and Meta Ads campaigns - Plan and optimize lead generation, conversion, and retargeting campaigns - Conduct audience research and build custom & lookalike audiences - Monitor and optimize campaigns based on CPC, CPM, CTR, CPL, and ROAS - Perform A/B testing to improve ad creatives and targeting performance - Set up and manage Facebook Pixel and Conversion API (CAPI) - Execute brand awareness campaigns to increase reach and engagement - Integrate CRM systems for efficient lead management and nurturing - Collaborate with sales teams to improve lead conversion rates - Provide mentorship and guidance in digital marketing and IT courses - Work with content and design teams to create high-performing ad creatives