Rahman

Amazon PPC manager

Dec 2025 - Present • 7 mos

Key Achievements Reduced ACOS from 45% to 20% within couple of months through strategic ppc Decision. Scaled monthly sales from $49000 to $150000+ using PPC strategies. Conducted in-depth keyword research using tools like Helium 10 and Jungle Scout. Optimized campaigns including bids, placements, and negative keywords to maximize ROI. Performed competitor analysis and listing optimization to improve organic ranking and visibility. Conducted in-depth keyword research using Amazon Brand Analytics and Search Term Reports to identify the highest-converting search terms. Harvested top-performing keywords into Exact Match campaigns to improve bidding control, increase conversion rates, and enhance organic keyword ranking. My approach focuses on data-driven PPC management, profitability, and long-term account growth.

AMAZON PPC MANAGER

Dec 2024 - Present • 1 yr 7 mos

Managed and optimized Amazon Advertising campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display. Performed advanced keyword research, competitor analysis, and search-term optimization to reduce wasted spend. Created structured auto and manual campaigns, product targeting, category targeting, and brand protection campaigns. Monitored and optimized ACOS, TACOS, CPC, CTR, and CVR to achieve profitable results. Successfully reduced high ACOS campaigns down to 27% through strategic bidding and negative keyword optimization. Analyzed campaign data and prepared detailed weekly/monthly performance reports. Developed compelling ad creatives and conducted A/B testing to improve CTR and conversions. Managed daily budgets and adjusted bids based on performance trends and market changes. Worked closely with the catalog, listing optimization, and design teams to support organic and paid ranking Stayed updated with Amazon Ads policy changes, best practices, and new ad features.

AMAZON PPC AND FBA INTERNEE

Dec 2023 - Dec 2024 • 1 yr

Assisted in creating and managing Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display. Performed keyword research, search-term analysis, and added negative keywords to improve campaign performance. Helped monitor ACOS, TACOS, CPC, CTR, and conversion rate, and supported in optimizing high ACOS campaigns. Supported the setup of auto and manual campaigns, product targeting, and brand protection campaigns. Assisted in listing optimization including keyword placement, title, bullet points, description, and backend keywords. Helped with Amazon FBA operations such as product sourcing research, inventory planning, and shipment creation. Learned and supported processes like order management, stock monitoring, and resolving FBA-related issues. Prepared basic performance reports and shared insights with the team. Collaborated with senior PPC managers and Amazon account managers to implement strategy improvements. Stayed updated with Amazon Seller Central tools, advertising features, and FBA policies.