Master S2S Integration & Server-Side Conversion Tracking (1-on-1 Coaching)
Are you losing tracking accuracy due to iOS privacy updates, ad blockers, or browser cookie restrictions? Client-side pixel tracking isn't enough anymore.
I will teach you step-by-step how to set up Server-to-Server (S2S) / Postback URL integration so you can capture 100% accurate conversion data, eliminate data loss, and optimize your ad campaigns like a pro.
What You Will Learn
- S2S Fundamentals: How S2S postbacks work vs. traditional client-side JS pixels.
- Parameter Passing: Understanding click_id, transaction_id, subIDs, and dynamic tokens.
- Platform Integrations: How to connect affiliate networks (HasOffers, Voluum, Cake, Everflow, RedTrack, RingBa, etc.) to your CRM or custom server.
- Ad Network Setup: Setting up Server-Side APIs (Meta Conversions API, Google Ads CAPI, TikTok Events API, Voluum, etc.).
- Webhook & API Payloads: Triggering postback requests via HTTP POST/GET, cURL, and custom scripts.
- Testing & Troubleshooting: How to debug postback logs, verify payload responses, and fix missing conversion signals.