r
ralucaim

Raluca M

@ralucaim

Integrated Communications Leader

Romania
Romanian, English
About me
I am a marketing professional with 19 years of experience in integrated campaigns, brand communication and digital marketing. I help businesses create clear and effective marketing materials, including social media content, newsletters, presentations and communication strategies. I combine strategic thinking with hands-on execution and always adapt my work to each brand’s needs.... Read more

Skills

r
ralucaim
Raluca M
Offline • 

See my services

Digital Marketing Strategy
I will tailored marketing and communication strategy for your business
From$100 / projectMore details
Campaign Management
I will write and design a professional email newsletter for your business
From$80 / projectMore details

Work experience

Samsung_Electronics

Marketing Campaign & Category Coordinator

Samsung Electronics • Full-time

Apr 2024 - Present • 2 yrs 5 mos

Coordinating integrated marketing campaigns for the Home Appliances division, from strategy and planning to implementation and performance analysis. Managing digital, media, PR, CRM and in-store communication projects, while collaborating with internal teams, agencies and business partners.

Brico_Depôt

Category Marketing Manager

Brico Depôt • Full-time

May 2007 - Apr 2024 • 16 yrs 11 mos

Developed and managed integrated marketing campaigns across digital, ATL and BTL channels. Coordinated agencies and internal stakeholders, managed website content and analyzed campaign performance, consumer insights and market trends to improve results and optimize budgets.