Ram J

Google Ads & Performance Marketing

Google • Freelance

May 2019 - Feb 2026 • 6 yrs 9 mos

Leading performance marketing initiatives for multiple eCommerce and lead generation clients across the US, UK, Australia, UAE, and India markets. Managing Google Ads accounts with monthly budgets ranging from mid to high scale across Search, Shopping, Performance Max, Display, and Remarketing campaigns. Successfully scaled eCommerce brands including PWC Parts, Taps UK, and Acorn Sales by implementing feed optimization, ROAS-focused bidding strategies, audience segmentation, campaign restructuring, and conversion tracking enhancements. Delivered high-performing campaigns generating up to 20x ROAS and significant YoY revenue growth while maintaining profitable acquisition costs. Responsible for campaign strategy, account audits, budget planning, performance optimization, client communication, reporting, and team management. Also experienced in GA4, GTM, enhanced conversion tracking, search term optimization, Shopping feed management, and performance reporting using Looker Studio.