Rapheal

Klaviyo Email Marketing Specialist

eCommerce & Shopify Brands • Freelance

Feb 2024 - Present • 2 yrs 4 mos

I specialize in helping eCommerce brands turn their email list into a consistent revenue channel using Klaviyo. My experience focuses on building automated email systems, optimizing customer journeys, and creating targeted campaigns that increase repeat purchases and customer lifetime value. Over time, I’ve worked on different Klaviyo setups and optimizations, including: • Full Klaviyo account setup and Shopify integration • Building high-converting flows (Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Winback) • Campaign strategy for product launches, promotions, and seasonal sales • Audience segmentation to improve targeting and engagement • Email template design and conversion-focused copy • Performance analysis and optimization of existing flows My approach combines strategy, automation, and data to help brands get the most value from their email marketing.

Klaviyo Flow Specialist

Tom's Watch Bar • Freelance

May 2024 - Aug 2024 • 3 mos

I focus on designing and implementing automated Klaviyo flow systems that help eCommerce brands convert subscribers into customers and increase repeat purchases. My work involves building strategic email automation that engages customers throughout the entire lifecycle, from first signup to post-purchase retention. Key areas of my work include: • Creating structured Klaviyo flow systems for Shopify stores • Developing welcome series that convert new subscribers into buyers • Optimizing abandoned cart and browse abandonment flows • Designing post-purchase and customer retention sequences • Setting up audience segmentation for targeted campaigns • Reviewing and improving existing Klaviyo accounts I approach email marketing as a long-term revenue system, focusing on automation, personalization, and performance optimization.