
Rare Frequency
Music Marketing Strategist for Emerging Artists
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Senior Music Marketing & Growth Strategist
Music Artist Connection
May 2021 - Present • 5 yrs 1 mo
Specializing in data-driven music marketing and algorithmic optimization for niche, electronic, indie, and alternative artists. I design custom, full-funnel marketing strategies that bridge the gap between unique sound frequencies and commercial streaming success. By combining targeted Meta Ads (Facebook/Instagram), TikTok sound campaigns, and data analytics via Spotify for Artists, I have successfully scaled monthly listeners for independent artists by over 150% on average. My focus is on turning casual streams into dedicated, revenue-generating fanbases through precise audience segmenting and rare genre positioning.