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rashi_ssoni

Rashi S

@rashi_ssoni

Lead Payments Analyst

India
English
About me
I am a results-driven Analytics Leader with 8+ years of experience in Payments, Billing, and Checkout optimization. I have a proven track record of improving authorization rates, reducing declines, and recovering millions in payment revenue through partnerships with global PSPs. I am skilled in A/B testing, fraud analytics, and payment orchestration using SQL, Python, and Tableau.... Read more

Skills

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rashi_ssoni
Rashi S
Offline • 
Average response time: 1 hour

See my services

Product Analytics
I will build product analytics dashboards and analysis
From$60 / projectMore details

Work experience

SurveyMonkey

Lead Payments Analyst

SurveyMonkey • Full-time

May 2025 - Present • 1 yr

Improved overall authorization rate from 93% to 95% by identifying major decline drivers and partnering with payment service providers (Stripe, Adyen, Worldpay) for routing and rule-level fixes — resulting in $400K+ per month recovered revenue. Reduced Insufficient Funds declines by introducing payment retry logic and "change payment method" prompts for high-intent customers, improving payment success by approximately 10–12% and unlocking around $180K per month. Deep-dived into decline reasons by BIN, PSP, and region to identify false declines and latency-linked failures; collaborated with PSPs to tune retry sequencing and routing logic, recovering approximately $100K per month.

Tripadvisor

Lead Product Analyst

Tripadvisor • Full-time

Aug 2023 - Apr 2025 • 1 yr 8 mos

Built Tableau dashboards for key metrics (e.g., First Authorization Rate, Auto-Charge Success Rate), leading to a 15% improvement in payment success by identifying trends in failures and optimizing retry logic. Led A/B tests to reduce fraud chargebacks across high-risk products using 3D Secure (3DS); performed causal impact analysis that resulted in a 60% reduction in fraud chargebacks. Reduced cancellations and generated $2M in incremental monthly revenue by introducing a “Change Payment Method” flow for RNPL (Reserve Now, Pay Later) bookings. Analyzed user journeys and drop-offs in Amplitude, increasing conversion for payment schemes like Book Now and RNPL by 10% through optimized funnel design.