Ravindu Welgama

@ravindu_welgama

Performance Marketing Specialist

Sri Lanka
English
About me
I’m a data-driven digital marketer specialising in paid media and performance marketing. I currently work as a Senior Executive – Paid Media at Ogilvy Digital - Sri Lanka, where I plan, execute, and optimise campaigns across Meta, Google, TikTok, and LinkedIn for a range of brands. In short: I help businesses turn ad spend into measurable growth, not just impressions and buzzwords.... Read more

Skills

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ravindu_welgama
Ravindu Welgama
Offline • 
Average response time: 6 hours

See my services

E-Commerce marketing strategy
I will optimise your digital campaigns and maximise your revenue
From$50 / projectMore details
Tracking & Reporting
I will fix your meta and google ads conversion tracking
From$25 / projectMore details

Portfolio

Work experience

Senior Executive - Paid Media

Ogilvy Digital (Pvt) Ltd • Full-time

Dec 2025 - Present • 5 mos

- Develop and execute integrated paid media plans across Google, Meta, TikTok, LinkedIn, programmatic platforms, and direct publisher placements aligned with campaign objectives. - Manage end-to-end campaign execution, including setup, monitoring, optimization, and performance pacing across multiple digital channels. - Oversee media budget allocation and spend efficiency, ensuring campaigns remain within budget while maximizing performance. - Implement data-driven optimization strategies to improve key KPIs such as reach, engagement, conversions, and ROI. - Prepare detailed performance reports and insights, translating campaign data into clear, actionable recommendations for stakeholders. - Collaborate with internal teams to align paid media strategy with broader digital and brand objectives. Ensure best practices in platform usage, targeting, ad formats, and compliance across all paid media channels.

Digital Marketing Executive

Phoenix Industries Ltd • Full-time

May 2023 - Dec 2025 • 2 yrs 7 mos

- Executed cross-channel campaigns on Meta, TikTok, email, and SMS, driving 2× e-commerce revenue growth and ~4.5× ROAS. - Served as the primary collaboration point between digital, sales, design, and technical teams, ensuring campaign alignment with brand and business objectives. - Troubleshot Merchant Center and WooCommerce integration issues, ensuring accurate product feeds and uninterrupted ad delivery. - Supported and trained internal teams on platform best practices and facilitated product launch sessions, helping non-marketing staff confidently promote new product lines.