Raydelys

BookTok Marketing & Viral Promotion Strategist

Aug 2025 - Present • 9 mos

I bridge the gap between literature and the digital age by leveraging the power of TikTok's BookTok community. My role is to turn a manuscript into a movement. I understand the specific visual language and emotional hooks required to make a book go viral and sustain long-term sales momentum. Viral Content Creation: Produced and managed multiple TikTok campaigns that surpassed 100k+ organic views, leading to a direct "Amazon Best Seller" ranking for three different authors. Audience Engagement: Built a network of engaged readers and micro-influencers, facilitating collaborations that increased author brand awareness by 200%. Conversion Strategy: Optimized "Link-in-Bio" funnels that converted casual viewers into dedicated newsletter subscribers and buyers. Market Analysis: Consistently identified trending tropes and hashtags before they peaked, giving my clients a "first-mover" advantage in competitive genres. Case Study: Successfully revived a "backlist" title (published 2 years prior) and brought it back to the top of its category through a strategic 30-day "aesthetic" campaign.

Shopify Marketing & E-commerce Growth Specialist

Jul 2025 - Present • 10 mos

I specialize in taking Shopify stores from stagnation to scaling. My approach is holistic; I look at the SEO, the traffic, and the conversion rate to ensure that every dollar spent on marketing returns three dollars in profit. I transform storefronts into high-converting sales machines. Revenue Scaling: Scaled multiple Shopify stores from $0 to $15k+ monthly revenue within 90 days through a combination of SEO and organic social traffic. Automation Excellence: Developed and implemented Klaviyo email flows (Abandoned Cart, Welcome Series, Win-back) that accounted for 30% of total monthly revenue. Conversion Rate Optimization (CRO): Conducted full-site audits that reduced bounce rates by 40% and improved checkout completion rates by 15%. Multi-Channel Promotion: Executed integrated campaigns across Pinterest, Instagram, and Facebook, focusing on high-ROAS (Return on Ad Spend) strategies. SEO Dominance: Optimized product descriptions and metadata, resulting in a 60% increase in organic search traffic for "niche-specific" keywords.

High-Ticket B2B Sales Closer & Appointment Setter

Jul 2025 - Present • 10 mos

As an elite Sales Closer, I specialize in the high-stakes environment of B2B transactions, managing offers ranging from $5,000 to $50,000. My expertise lies in transforming cold outreach into warm relationships and ultimately, closed contracts. I don’t just make calls; I engineer a sales process that eliminates friction and builds massive value. Appointment Setting: Mastered LinkedIn Sales Navigator and cold outreach to secure a 25% booking rate with C-Suite executives and decision-makers. Closing Rate: Maintained a consistent 30% closing ratio on discovery calls by utilizing advanced psychological triggers and consultative selling. Objection Mastery: Developed a proprietary rebuttal framework that addresses price, timing, and authority concerns before they stall the deal. Pipeline Management: Successfully managed a rolling pipeline of 50+ active high-ticket leads using HubSpot, ensuring a 100% follow-up rate. Revenue Growth: Directly responsible for generating over $150k in new business revenue within a 6-month period for my primary B2B clients.