Rayhan

SEO & App Store Optimization Specialist

ExpenseCount • Freelance

Apr 2026 - Jul 2026 • 3 mos

Worked on the digital growth of Expense Count, focusing on both Search Engine Optimization (SEO) and App Store Optimization (ASO) to improve its online visibility, organic traffic, app discoverability, and user acquisition. Key Responsibilities Developed and implemented an SEO strategy to improve organic search visibility. Conducted comprehensive keyword research and identified high-value, relevant search terms. Optimized website content, metadata, headings, internal linking, and on-page SEO elements. Worked on technical SEO improvements to strengthen website crawlability and search performance. Performed competitor and SERP analysis to identify new ranking and content opportunities. Optimized the app store listing, including app title, description, keywords, and other ASO elements. Conducted ASO keyword research to improve app discoverability for relevant search queries. Analyzed competitors and app-store search trends to identify growth opportunities. Monitored SEO and ASO performance and continuously refined the strategy based on data and search trends. Key Achievements Improved the overall organic search visibility of Expense Count through targeted SEO strategies. Increased opportunities to rank for relevant, high-intent keywords. Strengthened the website's on-page and technical SEO foundation. Improved app discoverability through strategic App Store Optimization. Identified and targeted valuable search terms across both web search and app-store search. Built a data-driven SEO & ASO growth strategy designed to generate sustainable organic traffic and app users.

Search Engine Optimization Specialist

ICS Legal • Full-time

Dec 2023 - Mar 2025 • 1 yr 3 mos

From January 1, 2024 to March 31, 2025, I worked as an SEO Specialist for ICS Legal, leading end-to-end SEO strategy and execution. I managed comprehensive keyword research, identifying high-intent and competitive legal search terms to drive targeted traffic. I optimized service pages and blogs through structured on-page SEO, including content refinement, meta optimization, internal linking, and schema implementation. On the technical side, I conducted full website audits, resolved crawl errors, improved site speed, enhanced Core Web Vitals, and ensured proper indexing and mobile usability. For off-page SEO, I built high-quality, niche-relevant backlinks to strengthen domain authority and trust signals. I consistently monitored keyword rankings, analyzed performance data, and adjusted strategies to ensure continuous growth. My work contributed to improved search visibility, stronger keyword positioning, enhanced website health, and sustainable organic traffic growth in a competitive legal market.