r
rb_manu

Manuel H

@rb_manu

Paid Media Specialist

Argentina
Spanish, English
About me
I'm a paid media proffesional with 7+ years of experience managing large-scale digital advertising campaigns for global brands across the US and Latin America. I've overseen up to $30M in annual media investment, leading full-funnel strategy, delivering measurable efficiency gains and revenue growth for Fortune 500 clients. Whether you need someone to plan and buy media, traffic campaigns accurately, or analyze performance and optimize spend, I bring agency-level expertise to every project with the precision and accountability that comes from working at the highest levels of the industry.... Read more

Skills

r
rb_manu
Manuel H
Offline • 

See my services

Search Engine Marketing Management
I will set up, traffic, and QA your digital ad campaigns
From$100 / projectMore details

Work experience

Digital Media Regional Lead

WPP plc • Full-time

Jul 2018 - Mar 2025 • 6 yrs 8 mos

Managed $30M+ in annual media budgets across multiple Latin American markets for a top global beverage brand. Led full-funnel paid media operations across Search, Social, Programmatic, and Video. Negotiated Joint Business Plans with Google, Meta, and TikTok. Reduced CPM and CPC through platform mix optimization and audience-first planning.