Matthew Perez

Social Media Specialist

Media Design School • Freelance

Jan 2026 - Present • 4 mos

Social Media Marketer with experience supporting brand growth, audience engagement, and digital visibility through strategic marketing campaigns and creative content management. Worked with Media Design School, contributing to online marketing activities focused on strengthening brand awareness, improving audience interaction, and maintaining a consistent digital presence across multiple platforms. Experienced in developing and managing content calendars, planning marketing campaigns, and creating engaging content tailored to target audiences. Skilled in coordinating daily account activities including content scheduling, caption writing, hashtag research, audience engagement, and performance monitoring to ensure effective communication and steady growth across digital channels. Proficient in using marketing and scheduling tools such as Canva, Meta Business Suite, Buffer, Hootsuite, and other content management platforms to streamline workflow and maintain consistent publishing schedules. Strong understanding of platform algorithms, content trends, audience behavior, and engagement strategies across Facebook, Instagram, LinkedIn, TikTok, and X (Twitter). Collaborated with teams to support campaign execution, promote brand initiatives, and create marketing strategies aligned with organizational goals. Assisted in improving online reach through targeted campaigns, optimized content strategies, and audience-focused communication designed to increase engagement and strengthen brand identity. Demonstrated strong organizational and communication skills while managing multiple projects, meeting deadlines, and maintaining high-quality standards in content delivery. Experienced in analyzing campaign performance, tracking engagement metrics, and adjusting strategies to improve visibility, audience interaction, and overall marketing effectiveness.